Online Degree Programs & Courses from
Accredited Colleges and Universities.
Accredited Colleges and Universities.
BA in Communications: Public Relations |
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| Course Title: |
BA in Communications: Public Relations | |
Category: |
Arts & Humanities | |
Subject: |
Communications | |
| College: |
Grand Canyon University 
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| Course Description: |
The Bachelor of Arts in Communications program at Grand Canyon University develops leaders in the fields of human media and communication. A values-based liberal arts foundation is what the program is built on . Students develop the knowledge, technical skills, and creativity necessary to deliver and design compelling messages. Concentrations are available in Public Relations, Graphic Design/Animation and Digital Film Production. |
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| Delivery Format: |
Online | |
| Course Level: |
Bachelor Degree | |
| Course Requirements: |
Applicants must have some college credits and be the minimum of 21 years old. Due to state requirements, we cannot accept inquiries from Mississippi at this time. | |
| Course Type: |
Online Degrees | |
Course Long Description: |
BA in Communications: Public Relations If you're planning on learning the ways to use emerging technologies to communicate in an effective manner to today's global audience, then you should look into a degree in BA in Communication: Public Relations. This concentration focuses on building mutually beneficial relationships between organizations and their target audiences. It provides understanding in the theory and practice of 2-way communication and management counsel for prospective professional public relations careers in areas such, business, agency, industry, government, and non-profit sectors. In general, employers consider good communication skills as one of the most vital qualifications in a prospective employee. With a degree in Communication and a concentration in Public Relations students will be prepared to strengthen their ability to communicate effectively with colleagues, clients and the public. The program emphasizes in the following aspects: - Research and Measurement - Strategic Planning - Professionally designed, written, and targeted tactics - Ethical Practice Here are topics that will be covered in the course program: - Communications and the Media - Public Speaking - Screenwriting I - Introduction to Digital Media - Principles of Public Relations - Intercultural Communication - Screenwriting - Cinematography and Set Design - Current Issues in Communication - Effective Ministerial Communications - Media Production and Editing - Production Management - Media Production and Directing - Senior Seminar - Internship - Communications and the Media - History and Criticism of Visual Media - Persuasive Theory - Writing for the Media - Principles of Public Relations - Intercultural Communications - Public Relations Writing and Design - Visual Media and Storytelling - Consumer Communications and Behavior - Communication Issues and Critical Thinking It will make students ready with critical skills in thinking, writing, research, program planning and management, problem solving, and relationship building with public typical to the public relations issues of diverse organizations. Those publics normally include but aren't limited to media, consumers, employees, government as well as other regulating bodies, and groups. What is the role of Public Relations? The primary objective of a public relations department is to boost an institutions reputation. Its role is to function as a "reputation protector". Public relations staffs provide services for the organization through helping give the public and the media a good understanding of how the company works. A public relations degree is needed for positions as representatives and spokespersons of the company when communicating with people, press and the community as a whole. A PR person will help to set policy and to explain it in a way as to put the best light on the subject. Public relations graduate school programs vary by requirement however might require students to take courses in areas like conflict management and negotiation training. What are the employment opportunities? The majority of segments of the private and public sectors around the world draw employees from public relations courses. The demand of good public relations in an extremely aggressive and global business setting should drive demand for these employees, particularly those with specialized knowledge or international experience. Graduates may work as technical experts or in management tracks. They may focus on employee relations, community relations, public affairs, media relations, or a few other paths in the professional industry. |
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