Accredited Colleges and Universities.
B.S. in Communication - Public Relations |
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| Course Title: |
B.S. in Communication - Public Relations | |
Category: |
Arts & Humanities | |
Subject: |
Communications | |
| College: |
Walden University Online 
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| Course Description: |
Walden University's new B.S. in Communication blends practical communication skills with communication theory. Study ways to use new and emerging technologies and to craft effective messages to communicate effectively in today's global information society. Whether you are pursuing a career in marketing, advertising, promotions, or public relations, or you are seeking to broaden your career options in other fields, Walden's B.S. in Communication will help you enhance your effectiveness and strengthen your communication skills in community settings, corporate, public sector and nonprofit. In this concentration, you will explore new media tools such as Web conferencing, social networks, blogs, podcasts, and wikis. You will assess the usefulness of new media tools in reaching global markets and increasing organizational effectiveness. You will be able to apply your understanding of new media as you create and design a prototype of a mass communication tool by the end of your program. |
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| Delivery Format: |
Online | |
| Course Level: |
Bachelor Degree | |
| Course Requirements: |
Must have High School Diploma/GED or higher to inquire for Bachelor's-level degree. | |
| Course Type: |
Online Degrees | |
Course Long Description: |
B.S. in Communication - Public Relations The corporate world of today is tremendously competitive. Businesses need to have an edge that will make them stay ahead of their competitors, something that will make them more interesting and appealing to both the public eye and the media. The public are the buyers of the product and the media are in charge of selling it. Public relations provide a service for the company by helping to provide the public as well as the media a good understanding of how the company works. In a company, public relations can also belong to the title of public information or customer relations. These departments aid customers if they have any issues with the company. They're usually the most helpful departments, as they are there to show the company at their very best. If you're interested in pursuing a career that is related in public relations, there are a wide range of colleges and universities that offer courses specializing in public relations that you can choose from. Some offer it in traditional campus setting while others via online programs. One PR course you can take is the B.S. in Communication - Public Relations. Enhance your communication skills, written and verbal, to the highest level as necessary in the industry, and improve your effectiveness in corporate, nonprofit, public sector, and community settings. In this concentration of communication, you can expand your understanding of the principles and practices of public relations, and directly apply them to real-world scenarios. These practices consist of determining the most effective ways to develop awareness or produce attention for individuals, organizations, products, and places. In the completion of your program, you'll have explored methods to develop a consistent image and the messaging that can be sent through various media channels, including advertising, client relations and management, and crisis communication. When enrolling in the B.S. in Communications - Public Relations course, you have the opportunity to learn effective techniques for representing businesses publicly through a wide variety of media channels. You can study PR techniques and strategies used for a wide range of purposes, from building brand awareness to managing crisis situations. Classes incorporate communication theory and skills-based lessons designed to promote creativity and critical-thinking skills beneficial in PR departments. Classes cover topics that include: - Public Relations Principles - Advertising - Mass Communications - Professional Writing - Crisis Communication. You will complete a capstone project prior to graduation, allowing you to demonstrate your understanding of the fundamentals of Public Relations in a real-world scenario. You can also develop an e-Portfolio that is really useful in job interviews and performance reviews Estimated Program Length: The estimated program length is 4 1/2 years: This however varies by student, depending on individual progress and credits transferred, if applicable. Career Paths: The B.S. in Communication - Public Relations program is designed to help you develop skills and expertise you can apply to execute a wide selection of Public Relations functions within diverse corporations, non-profits, and government sectors. The careers that you may seek include: - Public Relations Coordinator - Strategic Communications Consultant - Media Relations Specialist - PR Strategist - Public Affairs Specialist - Advertising Executive |
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