Online Degree Programs & Courses from
Accredited Colleges and Universities.
Accredited Colleges and Universities.
Master of Professional Studies in Strategic Public Relations |
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| Course Title: |
Master of Professional Studies in Strategic Public Relations | |
Category: |
Arts & Humanities | |
Subject: |
Communications | |
| College: |
The George Washington University 
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| Course Description: |
The Master of Professional Studies online degree in Strategic Public Relations at The George Washington University's Graduate School of Political Management will position you to excel in this challenging profession by integrating practical application of strategic thinking and the core public relations skills. The program delves deeply into the underpinnings of the field and the emerging demands of new media, applied communications, public policy, politics, ethics, and research. The curriculum is particularly relevant to public relations professionals who work in the the political arena, non-profit PR departments, public policy arena, corporate and in PR firms. |
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| Delivery Format: |
Online | |
| Course Level: |
Masters Degree | |
| Course Requirements: |
Bachelor's Degree from an accredited institution. | |
| Course Type: |
Online Degrees | |
Course Long Description: |
Master of Professional Studies in Strategic Public Relations Public relations involve targeted directives like community relationship building and market strategy development. This field constantly evolves and you must use both traditional and advanced methods to keep up such as, viral marketing, wireless technology, and online communication. As a successful effective public relations professional, one should be able to capture the attention of the public, shape key public policy debates, and earn the public trust. One of the many graduate degree programs for public relations professionals is a Master of Professional Studies in Strategic Public Relations, which may be taken online or on-campus. The Master of Professional Studies in Strategic Public Relations degree program was designed to prepare students to excel in the challenging profession of PR by incorporating core public relations skills as well as the practical application of strategic thinking. It tackles in-depth understanding and covers a range of areas, including communications, ethics, research, public policy, politics, and the demands of new media. This course has certain importance to people in the public relations profession, and those who work in the PR firms, public policy arena, the political arena, and corporate and non-profit PR departments, who are seeking to advance their careers into upper-level operations and management positions. A master's program in strategic public relations provides students with the tactical and analytical skills to build up and perform publicity plans for businesses, corporations, and government agencies. Students will also learn how to conduct brand a product, market research, promote services or goods, and to impact a company's management and operational functions solely through public relations initiatives. This post-graduate degree is made up of 33 credit hours. Students can select from the following concentrations for their degree: - Media & Communications - Theory - Ethics & Law - New Media Strategies - Evaluating Communications Programs - Crisis Communications - Media Relations - Management Skills. The majority of courses in Master of Professional Studies in Strategic Public Relations cover how critical thinking and analytical skills can affect a public relations strategy. - Public relations specialized writing - Critical thinking - Crisis management - Business fundamentals for professionals - Corporate public relations - International public relations - Digital media communications Education Prerequisites: Interested applicants must have at least a bachelor's degree prior to getting a master's degree program in strategic public relations. Undergraduate degrees in public relations, journalism, new media or communication are recommended. Incoming students must accomplish a minimum score on the GRE and submit an essay and letters of recommendations. Career Prospect and Salary Information: Upon graduation, students will be poised for an upper-level public relations position with a variety of different corporations and political agencies. According to the U.S. Bureau of Labor Statistics, there had been about 53,270 PR managers in the United States in 2009. The job growth rate for public relations professionals is expected to rise by 13% from year 2008-2018, which is about average for the workforce as a whole. The median salary for public relations managers was $101,850 in 2009. |
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