The curriculum focuses on effective technology applications, student retention, enrollment management, marketing strategies, and strategic enrollment planning. This unique enrollment management specialization is the only specialization program that leads to both a master's degree and a professional certificate in Enrollment Management from Noel-Levitz, a nationally recognized consulting firm specializing in higher education retention and recruitment. People who choose this specialization are often professional student services staff interested in advancing to higher education management or leadership positions in admissions, student affairs, enrollment, registrar departments, and financial aid. You will have an opportunity to immediately apply your new skills to real-world higher education demands by creating and implementing an enrollment management strategic plan.