Learn to develop and lead services, programs, and learning experiences that can help these students realize their full potential. As you explore the latest strategies and technologies to promote student success, understand the higher education environment across a range of functions. In the Enrollment Management and Institutional Marketing specialization, learn to develop strategies - using all types of communication tools - that attract students and promote your institution. Explore all facets of the enrollment management process, including financial aid and helping students stay committed to their educational goals. In today's increasingly competitive marketplace, higher education institutions must utilize the most sophisticated techniques to attract and retain students.  According to the National Center for Education Statistics, the number of students attending higher education institutions is projected to grow significantly during the next decade.* Explore the special challenges and opportunities of online learning environments.